Black-hearted Sellers in the Skincare Industry: Their Activities and Prevention Strategies

While online purchases have increased substantially since the pandemic, cases of “black-hearted” sellers taking advantage their buyers using unethical activities or marketing tactics are increasing as well, especially in skincare industry. If this continues, it will subsequently result platform to become ‘untrustable’ among buyers. Hence, paper aims examine black-hearted and suggest solutions that could prevent them from conducting businesses. Using semi-structured interviews conducted with 20 experienced official skin care sellers, found generated by counterfeiting, parallel imports, misleading information, reselling without authorisation, identity theft. Also, several strategies can these quality strategy, adjusting price strategies, technology enforcement supply chain structure, communication strategies.